Marketing Planning and Promotion Essay Example | Topics and Well Written Essays - 2250 words

Marketing Planning and Promotion - Essay Example concentre provides businesses with the main and unique selling proposition that en competents securities industrying planning to target the prospective audience. According to Barney Jopson, recession affects mostly the warmness tier businesses. Therefore, this paper will seek to examine critically the current note value of middle mart brand and provide c arefully argued recommendations about how to improve their prospects (Jopson, 2011). During the financial crisis people in the west made changes in their shopping system. Some of them believed it was an emergency response to the prevailing hard economical times whereas others reacted due to anticipated fear of it. Financial institutions have been able to bounce back from hard-fought economic times however peoples habits of shopping have not yet shown signs of achieve reverse to the previous ways. As such, Jopson, in his article believes that this trend is causing the middle mark et means a big deal of difficulty to handle. Following the financial hard times, most of the American and European shoppers started directing most of their expenditure at the opposite side of the retail scale. This happened because, shoppers wanted to scavenge for the lowest-prices which were in stock(predicate) on the other end of retailers. This meant that they were able to save adequately in order to go on with splashing out on the odd lavishness (Jopson, 2011). With this respect, Barney analyzed the current value of the middle market brand as undergoing hard financial times since, as elaborated in this paragraph shoppers are spending much on lower retail spectrum thus depriving the middle brands of their market share. Having lost market to the lower retail spectrum, middle market brands continue to record figures of wilting sales due to the unprocessed version of financial difficulties. Nevertheless, middle market brands have depicted one fine distinction in the past three ye ars that this category has become curiously compelling zone for ultra-hip designers. They have been able to launch what they particularly call diffusion lines by shedding prejudices as well as inhibitions. As a result, they have made middle market brands more affordable, off the rack and wear products by their so-called diffusion. With reference to Barneys literature, the president of Loeb Associates and a veteran retail consultant Walter Loeb puts across that middle market brands are doing bridging lines because of the fact that their prospective clientele is in a saving frame of creative thinker and hiking prices is unreasonable. The analytical sense derived from this middle market practice is that these companies want to improve the underlying system of communicating with their guests. By so doing they stand to risk big time because they might end up diluting their union brand and shoppers may end up perceiving them as dumping down. Nonetheless, for the middle industry intell ectuals, this move is comprehensively tacit since it is an alternative way of extracting new revenue torrent out of the already established enthronisation brand. By engaging in bridging lines, middle market brands are reaping benefits form the investments made while establishing and bare the distinctiveness and fascination of this core brand. As a theoretical and practical method of improving customer relations, middle market brands are using influential broadcasting channels that are premiering attraction and assemblage for this new core brand (Jopson, 2011).

Health promotion Term Paper Example | Topics and Well Written Essays - 750 words

Health onward motion - Term Paper ExampleThe authors grant defined health promotion within the literature review. It should be noted that the definition has not been discussed in the research paper but it rather undertakes a practical implication of the definition of health promotion (Brunero & Lamont, 2011). The working definition of health promotion in this study is that it is a process of providing individuals with ways in which they can effectively undertake prevention and treatment of a disease which is already diagnosed (mainly because it is a trace for health promotion at a tertiary level. The authors of the study have marked that the main take of health promotion within the nursing field is to align the responsibilities and goals of nursing as well as health promotion. It is noted that there is an increased burden on the nurses which can only be normalized with the uphold of clinical supervision at a teaching level. This will help nurses provide better run for meeting the goals of health promotion. It should be noted that the authors has suggested a clinical testing or screening rule which will allow nurses to make their areas of service much responsible (Brunero & Lamont, 2011).In addition, another study empower Determining factors in evidence-based clinical practice among hospital and primary care nursing staff conducted by Pedro et al. also recommends health promotion plan on a primary prevention level. According to the article, health promotion is rather defined as a process which allows nurses to provide health care facilities with the application of evidence-based clinical practice (Pedro-Gomez, Morales-Asencio, Veny, & Vives, 2011). The authors have suggested that the health promotion practice will not just allow the healthcare seekers but also the healthcare practitioners to practice healthcare facilities with efficient distribution. As a matter of fact, the health promotion will serve the purpose of allowing nurses to conduct evident- based

The Changes in American Foreign Policy at the Turn of the 20th Century Essay

The Changes in American Foreign Policy at the Turn of the 20th Century - Essay ExampleIn do-gooder to US political, social and economical influence on different countries, foreign polity also covers humanitarian, armament, and ideological concerns. This paper seeks to discuss the changes in American foreign policy at the turn of the 20th century. Controlling territories and political alliances During the initial geezerhood of the 20th century, United States had less imperial powers as compared to European countries. In bon ton to gain nurse over other territories including Philippines, Cuba, and Spain, US resulted into war. However, the occurrence of great depression in 1930s weakened the US military strength. This made the country to lack ability to retaliate when Pearl Harbor was struck by Japan in 1941. One of the major initiatives that made US to be involved in European affairs was the World War 1. A major change in US foreign policy was experienced after World War II. Af ter the war, US led in establishing United Nations that was focus at restoring peace in the world and avoiding occurrence of another World War (James 36). Even though US emulated the aspect of isolationist after World War 1, the country was again involved in European affairs when it initiated Marshall Plan that aimed at restoring the political strength of European countries. In addition to the creation of UN, US also established other political alliances such as the North Atlantic Treaty Organization (NATO). One of the major implications on the alliances was creation of strong relationship between US and foreign countries resulting to political and economic growth in many countries. Containment of the Soviet Union The economic, ideological and military competition that existed between Soviet Union and US, led to the creation of massive nuclear weapons. Even though the two countries did not go to war, the strategy of containing the communism and the Soviet Union resulted to the invo lvement of US in the Vietnam and Korean (James 17). US leadership In order to ensure democracy in US and other countries, United States emulated effective leadership styles. The responsibility of Theodore Roosevelt in building US and controlling other countries cannot be ignored. For example, during the establishment of Panama Canal, Colombian government resisted the US move to make the canal enter the body politic of Colombia. However, even though Roosevelt who was then US president had the power to fight Colombia government, he did not straight off go to war with Colombia but supported Panama to fight Colombia as the former sought for independence. The circumspection depicted by Roosevelt is evident when he led in the talks between Russia and Japan in 1905 that resulted to the end of war between the two countries. The leadership style adopted by Roosevelt had a affirmatory implication on the US and other countries culture in that it portrayed the importance of recognizing the importance of emulating negotiation to solve cultural conflicts that are experienced in many countries especially third world nations. gulf impingement The invasion of Iraq by US in 1990 was not only based on the appropriation of Kuwait by Iraq but also it was due to other political and economic reasons (Hiro 23). Due to the blue amount of oil in Saudi Arabia, US wanted to support Saudi Arabia in order to benefit from the oil supplies from Saudi Arabia. In addition, the abuse of human rights by President Saddam propelled the invasion of Iraq by US. As a result of the Gulf conflict, the economy of many countries was affected regardless

Leadership for personalization in mental health Assignment

leadership for personalization in mental health - Assignment ExampleThey also have to focus on original duties to meet the ever-increasing complexity of the nature of patient the group. Participation is a multifaceted concept that appears complex from the come up that derives vague and different definitions. Highly variable definitions often generate inappropriate applications. Synonymous terminologies with participation ar compromise, co-operation, alliancing, teamwork, multi-agency, multidisciplinary, inter-professional, as well as joint planning among many more.Applying participation inappropriately leads to confusion that interferes with the soundbox and usefulness in the team. It is varied and diverse while putting it in practice. It brings together among other issues intra-disciplinary sets on people through to multi-agency working operations. The practices include among others service planning and group planning among the team and local anaesthetic authorities. Taking part in Every Child Matters is essential because the inherent connections between services, educational frameworks, community, and agencies are crucial in enhancing academic achievements, social and the team options available to children, families, as well as new(a) members (Allen, Gilbert & Onyett 15). An essential component of multi-agency participation is power. Other scholars hold that the arrangement between organizations and community organizations specially minority sets comes with many problems. The likely cause is the imbalance of power between participating parties. Big the team organizations.

Critical Review of Nelson Mandelas Autobiography, A Long Walk to Essay

Critical Review of Nelson Mandelas Autobiography, A far-offseeing Walk to Freedom - Essay ExampleAlong with his peers, Mandela was inculcated with a tremendous sense of responsibility to his family and community. This is app bent(a) from his statement, at night, I shared my food and blanket with these same boys. I was no more than five-spot when I became a herd-boy, looking after sheep and calves in the fields. The important element that contributed to the political consciousness of Mandela during his young was his listening to the elders of his village discuss the history of their people. It was from Chief Joyi that I began to discover that the history of the Bantu-speaking peoples began far to the north continent. He learned much about some of the atrocities experienced by his people beneath European colonial rule and this began to shape his consciousness. Mandelas desire to study law emanated from his observations of the paramount chief conducting tap in his village and from his commitment to helping to end minority rule in South Africa. My afterwards notions of leadership were profoundly influenced by observing the regent and his court. I watched and learned from the tribal meetings that were regularly held at the Great Place. Mandelas initiation into political activism began in 1940 while he was working on his floor at Fort Hare College in the Eastern Cape. He did well academically but he began to realize himself as the other. We were taught -- and believed -- that the best ideas were English ideas, the best administration was English government, and the best men were Englishmen. much(prenominal) education persuaded him to forge an identity of his own. As a member of the Students Representative Council, he was suspended from tame for participating in a boycott to protest the reduction of the councils powers by authorities. After returning blank space briefly, he soon left for Johannesburg to avoid an arranged marriage and being trained for chi eftainship. The events that occurred here are important as they shape Mandelas views about segregation. While working as a mine policeman, he observed, the mining companies preferred such segregation because it prevented diametric ethnic groups from uniting around a coarse grievance and rein compel the power of the chiefs. During this period, the early 1940s, Mandela became politically aware and joined the African theme relation (ANC), a middle-class political movement founded in 1912. Chafing at the ANCs ineffectiveness in getting the government to recognize African rights, he helped launch its Youth League in 1944. Four years later, the Afrikaner-dominated National Partys rise to power began the apartheid era and made ANC activities more urgent. In the early 1950s he initiated the rebelliousness campaign against the discriminatory policies of the South African government, and argued for non-violent resistance to apartheid. However, following the Sharpeville massacre in 1960 his position changed, and he was forced underground to avoid the newly-imposed ban on the ANC. The horrors at Sharpeville hardened Mandelas resolve, and he began to advocate a different course of non-terrorist action, aimed at the state but theoretically preventing civilian unrest. He was appointed the campaigns national volunteer-in-chief, which infallible that he travel throughout South Africa visiting the many black townships in order to excuse and win mass support for the campaign.

Portfolio management Essay Example | Topics and Well Written Essays - 1750 words

Portfolio extinguishment - Essay ExampleThe or so vital decision regarding investing that an investor can make involves the amount of risk he or she is instinctive to bear. Most investors will want to obtain the highest return for the lowest amount of possible risk. However, there tends to be a trade-off between risk and return, whereby larger returns are generally associated with larger risk. Portfolio guidance helps to induce together various securities and other pluss into portfolios that hitress investor needs, and then to manage those portfolios in order to achieve coronation objectives. Effective asset management revolves around a portfolio managers magnate to assess and effectively manage risk. With the detonation of technology, access to information has increased dramatically at all levels of the investment cycle. It is the job of the portfolio manager to manage the vast array of available information and to transform it into successful investments for the portfolio for which he/she has the remit to manage. Portfolio management has confront lots of ups and downs due to the market turbulences caused by the global market credit crunch. In this following section, the functions and roles compete by the portfolio managers are discussed upon.Portfolio management is principally about risk and return strategies. It is concerned with the construction and management of investment assets. There are two fundamental ways that a portfolio manager can add revalue which are follows ( Lumby, 1994)Strategic diversification- The portfolio manager generates value by effectively exploiting diversification opportunities between the assets in the portfolio. For instance, two stocks that are not well correlated can be combined so as to get more return relative to risk. Alpha return- The second way that fund managers add value is by generating returns that are in excess of what could be obtained by a reasonable combination of the asset classes in the fund. Alpha gen eration may be due to the relative weight apt(p) to from each one of a series of asset classes at any given time or it may be due to the specific stocks selected within an asset class-finding the best stocks in a sector. Passive portfolios have sure styles. A passive investor knows exactly what types of securities he or she is invested in. Active managers, on the other hand, can interpolate the composition of their portfolios significantly over time - a problem known as style throw off. The styles of portfolio management are discussed in the following section.Active portfolio managerAn active portfolio manager is one who incessantly makes decisions and appraises the value of investments within the portfolio by collecting information, using forecasting techniques, and predicting the future performance of the various asset classes, market sectors, one-on-one equities or assets. His goal is to obtain better performance for the portfolio. He uses personal ability and judgment to select undervalued assets to attempt to outperform the market. The active managers adopt strategies, all involving fine analysis, as given below (Brentani, C. 2004, p.93)i. Top-down approach- This approach involves assessing the prospects for particular market sectors or countries (depending on the index), following a detailed review of general economic, financial and political factors. Sector weightings may be changed by fund managers depending on their view of the prevailing economic cycle (known as sector rotation). If a recession is likely, shares in consumer sectors much(prenominal) as retailing, homebuilders and motor distributors will be sold and the proceeds reinvested in, say, the food manufacturing sector. A portfolio is then selected of individual shares in the favored

Buddhism in India Essay Example | Topics and Well Written Essays - 1000 words

Buddhism in India - Essay ExampleThe history of Buddhism spans from the 6th century BCE to the present, offset with the birth of the Buddha Siddharta Gautama (History of Buddhism). India is considered to be the birthplace of Buddhism where Buddha found enlightenment at the age of 35. He and so became to be know as Gautama Buddha, or simply The Buddha, which means the awakened one (History of Buddhism). Buddha took much of his inspiration from the Indus vale faiths and traditions. Buddhism flourished in India during the dynasty of the Guptas (4th-6th century). Indian Buddhism weakened in the 7th century following White Hun and Islamic invasions. However, it enjoyed a strong revival at a lower place the Pala Empire, in which Mahayana Buddhism flourished between the 8th and the 12th century (History of Buddhism). Some non-Buddhist religion adopted many salient things from Buddhism doctrine but spoke ill of Buddhism as well to ignore Buddhism. Some other religious fanatics also hav e persecuted the Buddhists, a process, which other foreign invaders of India followed until Buddhism was practically driven out of India (Buddhism in India). So by the dawn of the 20th century, Buddhism is limited only in some(prenominal) isolated places in India. Today, India is again appearing on the Buddhist map of the initiation due to the Angarika Dhammapala of Sri Lanka and great son of India Dr. Babasaheb Ambedkar (Dr. B. R. Ambedkar) the architect of newfangled Indian constitution. He after studying all existing religions of the field embarrassed Buddhism along with his five lakhs followers on 14th October 1956. Indians are awakening to their Buddhist past. Since then the Indians began to be surprised at the discovery of the Buddhist legacy. To talk of a revival of Buddhism in modern India is right in this sense of the discovery of the Buddhist heritage by Indians (Buddhism in India). Jainism, traditionally known as Jain Dharma, is a dharmic religion with its origins in the prehistory of India. There are 9 meg people around the world who are Jains today. Jainism was established by Mahavira in about 500 B. C. Mahavira was called Jina importation the big winner and from this name was derived the name of the religion. (Information on India). Mahaviras full name is Vardhamaan Mahavir, he was born in about 600BC. in the home of Siddharta the King of Kundgraam of Bihar province in India on the thirteenth day under the rising moon of Chaitra. He is considered to be the twenty-fourth or the last Teerthankar of Jainism (Mahavir Swami Nirvana). He became detached from the world on the death of his parents and left his home for the forest at the age of thirty. There he practise very hard simple life until he attained enlightenment (Mahavir Swami Nirvana).