Role of Social Media in Marketing among Small Business Free-Samples

Question: Talk about the Role of Social Media in Marketing among Small Business in Australia. Answer: Presentation Perhaps the best determinant of authoritative achievement is the degree to which a business substance advances its items and administrations. The dependability and width of the market for a specific item or administration to a great extent relies upon the level to which the customers subsidiary to the association are educated about the current items and administrations (Mitchell, 2008). One essential part of limited time blend is the utilization of publicizing and explicitly the different accessible online stages for promoting. While most little associations for the most part depend on the utilization of visual media for example papers and boards, TV and radio, the development of innovation in many pieces of the world has raised the procedure of promotion to one more level (Nelson, 2007). For example, the ascent and utilization of versatile figuring has urged most associations to utilize the utilization of online stages in promoting. Such roads incorporate the utilization of sites, e mail just as the internet based life. The adequacy of a promoting procedure is connected to the degree to which the moved data arrives at the intended interest group. So as to showcase effectively, the limited time message should reach however many customers as would be prudent. This progression doesn't just build the extent of the promoting methodology yet additionally goes far in extending the associations advertise base (Kotler, 2009). The utilization of internet based life in promoting has been a viable device because of the way that most people approach these destinations because of the availabity of portable PCs. This paper traces the pretended by web-based social networking in upgrading promoting particularly among the independent ventures in Australia. Concerning artistic sources on a similar point, the paper will examine the reasons why most organizations in Australia are right now utilizing the internet based life as one of their center advertising draws near. Writing Review: Role of Social Media in Marketing Dough puncher (2007) in Marketing system and the board calls attention to that the viability of a showcasing device is a key factor when a business association is choosing its limited time draws near. This article features different components which merit thinking about when as an association plans to advance its items and administrations. As indicated by the creator, the cost ramifications include is another factor worth considering (Erdem, 2008). Simultaneously, the size of the intended interest group, the idea of the data being passed just as the course of events expected to be secured are different components worth considering in picking a promotion as well. As a proficient methodology, the media used to transmit data to the recipients should take the most brief while to pass on the planned message. Moreover, the methodology utilized in advertising should be practical and thus moderate particularly for the independent ventures. The creator features the different methodologies uti lized by organizations in an offer to improve the advancement of their items and administrations. These incorporate the utilization TV, radio and other composed media. He anyway calls attention to the notoriety of portable registering as one of the center purposes behind the utilization of web and online stages during the time spent showcasing. The creator further notes that the utilization of telephones, tablets and PCs as IT apparatuses in advertising has offered a fitting stage through which educated can be passed to the customers through the online life. Bauer (2007) in the article Consumer conduct as hazard taking: Risk taking and data dealing with, calls attention to that the buyers gathering to a given advertising instrument decides if the association should grasp it for future endeavors or note. As indicated by the creator, the web based life could essentially be portrayed as the on the web, and for the most part casual, stages where different classifications of clients connect with each other to share their perspectives on specific parts of life. The writer gives the instances of Twitter, Facebook, Linked In and social structure programs as the absolute most normally utilized online social stages. During its development, the social average was essentially seen as a road for diversion. Nonetheless, the growing base of clients which keeps on raising as days pass by has given a decent chance to business associations. These roads have been utilized by the associations to do notices and advance their items. As confirmed by the creato r, the social average has assumed a urgent job in improving showcasing particularly among the independent ventures particularly because of its availability and cost-viability. The ascent in innovation has made the vital gadgets accessible to most people in the general public; thusly, it is simpler for the business substances to arrive at their expected objective gatherings by facilitating the data on the internet based life. This methodology is successful as most people are probably going to cooperate with this data. Yilmaz (2011) in Source attributes and publicizing adequacy examines a portion of the angles which make a limited time device powerful. As verified by the creator, the rising utilization of innovation and consolidation of data innovation into the administration of business associations has prompted the improvement in the nature of advertising systems. The creator brings up the rising notoriety of online stages as a decent substitution of the customary strategies some time ago utilized by associations in promoting. The creator brings up the utilization of organization sites notwithstanding the utilization of online life as a portion of the viable limited time approaches as of now utilized by most private companies in Australia. The significant level of framework and accessibility of stable systems has empowered the private ventures to interface with the two its representatives just as the customers. A great many people in the nation approach great cell phones, iPads, PCs, internet pro viders just as great systems. Rather than the somewhat costly physical methodologies of showcasing, the accessibility of these assets has utilized online stages and the internet based life as the best other options. The creator similarly takes note of that the internet based life has done a great deal in decreasing the expense of promotion for the independent ventures in Australia. Being moderately little in size, the organizations may come up short on the required assets to direct complex promoting approaches; the web based life has accordingly stayed a significant less expensive other option. Correlation and Analysis of the articles Through a cautious examination of the substance, the articles investigated above were picked in an offer to upgrade the conversation of the picked subject. The articles were examined from a greater rundown of articles and were picked primarily in light of the consistency in the data contained in them. The primary article does well in calling attention to a portion of the components worth considering before picking a showcasing methodology (Aldrich, 2008). The creator at that point proceeds to talk about the reasons why most business associations right now utilize the online networking in the corporate world to upgrade their administration techniques. The progression of realities as showed by the writer makes the article simple to follow. In any case, the work doesnt comprehensively handle the job that internet based life has played in showcasing however does well in making the base which is consequently investigated through different articles. The subsequent article is increasingly s ignificant and the writer does well by starting the conversation with a concise outline of the part of the utilization of internet based life in promoting. The straightforward language and course of action of thoughts through deliberately organized passages goes about as a significant bit of leeway of the article. Then again, the article is generally long which may make its a significant test particularly for perusers not pulled in to long messages. The creator likewise puts together his contentions with respect to discoveries from just chose zones in the nation which may not offer the specific image of web based life use in showcasing. The third article is progressively enlightening concerning the subject of conversation. The creator digs somewhere down in the part of web based life and diagrams a portion of the reasons with respect to why most private ventures as of now love it with regards to promoting. The fundamental realities are clarified toward the start of each passage whic h makes it simple for the perusers to follow the topical stream. Notwithstanding being data, the writers use of casual language in certain segments of the content evacuates dullness during perusing thus making the article additionally fascinating and similarly engaging. Then again, the article may not be engaging a more extensive crowd particularly the more seasoned age because of the writers decision of language as certain people favor a progressively formal way to deal with correspondence (Homburg, 2009). More or less, every one of the articles are viable in one manner or the other in upgrading the conversation of the fundamental subject in center. Exploration Findings In view of the survey of writing notwithstanding the different methodologies used to acquire data as to the exploration point, various perspectives can be concluded. In the first place, the web based life has stayed essential in upgrading showcasing rehearses particularly among private ventures in Australia because of the way that it is savvy (Bettman, 2007). A portion of the private company elements for moment Aerosonde Ltd, Adam Energy and Ace Radio might be confronted with the test of lacking assets which limits their capacity to investigate other advanced alternatives in promoting. The online networking, which is generally modest, has in this manner made promoting very moderate particularly for the business associations which need enough assets (Beane, 2007). Also, the internet based life has upgraded the extent of promoting. Business associations are along these lines ready to arrive at a decent number of individuals with the data because of the availability of the showcasing stages (Cox, 2007). The ascent in

Should the Drinking Age Stay the Same Free Essays

Madelene Radillo Enc 1101/Research Paper Prof. John Colagrande Many individuals use liquor to â€Å"loosen themselves up† fully expecting having intercourse with another accomplice. It is a generally held a conviction that liquor is a love potion. We will compose a custom exposition test on Should the Drinking Age Stay the Same or then again any comparable point just for you Request Now Since drinking liquor can cause individuals to feel progressively great participating in sex it can prompt a single night rendezvous, and a bunch of explicitly transmitted infections. Explicitly dynamic youngsters and youthful grown-ups have unprotected sex since they are affected by liquor. Liquor can cause anybody to turn out to be progressively sexual and do things that were not arranged, which is a main factor in high school pregnancy. It is evaluated that young ladies who hit the bottle hard are up to 63 percent bound to get pregnant. Another issue with drinking an excess of liquor is that it can cause a power outage which may prompt a date assault. The casualty has no acknowledgment of what is happening in their environmental factors and may oblige any plan. As of April 2008 â€Å"more than 97,000 understudies between the ages of 18 and 24 are casualties of liquor related rape or date assault every year. Likewise, among college understudies â€Å"over one-portion of every rape are submitted by men who have been drinking liquor, while around half of casualties additionally report liquor use at the hour of the assault† (www. collegedrinkingprevention. gov) Even with the drinking age being 21, there is an objective market made to advance underage drinking. Individuals will in general contend that on the off chance that people are mature enough to battle for their nation, at that point they ought to be mature enough to drink. This might be valid, however a 18 or multi year old who has joined the military and been separated, prepared, and revamped quite often returns diverse then when they came in. They are shown structure and control; two key factors that might be deficient in a standard non military personnel. Tragically, youngsters in today’s social condition will in general believe that they are invulnerable and will do pretty much anything so as to fit in. The issue is by all accounts in their absence of direction or potentially experience. These days, youngsters will in general discover their ethics in all actuality TV programs and music recordings, instead of in organized social conditions (I. e. school, home, church and so forth ). Adolescents and youthful grown-ups (undergrads) are not prepared to deal with the duty that drinking involves or the repercussions that follow when an excessive number of beverages are placed into an inappropriate hands. Bringing down the drinking age will just add to the issue. The most effective method to refer to Should the Drinking Age Stay the Same, Essay models

The mouse trap

The mouse trap A mouse looked through the crack in the wall to see the farmer and his wife open a package. What food might this contain? the mouse wondered. He was devastated to discover it was a mousetrap.Retreating to the farmyard, the mouse proclaimed the warning: There is a mousetrap in the house! There is a mousetrap in the house!The chicken clucked and scratched, raised her head and said, Mr. Mouse, I can tell this is a grave concern to you, but it is of no consequence to me. I cannot be bothered by it. The mouse turned to the pig and told him, There is a mousetrap in the house! There is a mousetrap in the house! The pig sympathized, but said, I am so very sorry, Mr. Mouse, but there is nothing I can do about it but pray. Be assured you are in my prayers.The mouse turned to the cow and said, There is a mousetrap in the house! There is a mousetrap in the house! The cow said, Wow, Mr. Mouse. Im sorry for you, but its no skin off my nose.So, the mouse returned to the house, head down and deject ed, to face the farmers mousetrap alone.That very night a sound was heard throughout the house like the sound of a mousetrap catching its prey. The farmers wife rushed to see what was caught. In the darkness, she did not see it was a venomous snake whose tail the trap had caught. The snake bit the farmers wife. The farmer rushed her to the hospital and she returned home with a fever.Everyone knows you treat a fever with fresh chicken soup, so the farmer took his hatchet to the farmyard for the soups main ingredient. But his wifes sickness continued, so friends and neighbors came to sit with her around the clock. To feed them, the farmer butchered the pig. The farmers wife did not get well; she died. So many people came for her funeral, the farmer had the cow slaughtered to provide enough meat for all of them.The mouse looked upon it all from his crack in the wall with great sadness. So, the next time you hear someone is facing a problem and think it doesnt concern you, remember, wh en one of us is threatened, we are all at risk. We are all involved in this journey called life. We must keep an eye out for one another and make an extra effort to encourage one another. Each of us is a vital thread in another persons tapestry.Author Unknown

Solar Power Plentiful And Clean Essay - 1500 Words

Solar power: Plentiful and clean Ahn Pruitt Keiser University Abstract Explained within is the ways Earth can be changed from using fossil fuel based energies to a cleaner more environmentally friendly source of power. Solar power will benefit many different areas of human life from helping reduce the amount of greenhouse gases being produced daily, as well as how it is slowly becoming more cost-effective to be used as the cost to locate and find fossil fuels continues to rise. Solar energy may even expand the job market, to employ people to help maintain the systems. Solar power: Plentiful and clean Imagine a world where the power plants are not producing any kind of toxic wastes. A world where cars do not run out of gas. The fuels people use right now are eventually going to run out. However, there is one source that will remain long after current generations of people have left this planet. The sun, if it was not for the sun nothing on this planet would be here. Human, animal, and plant life depend on the Sun for food, light, and warmth. Everything on this planet benefits from this burning ball of gas that planet Earth travels around. Plants, animals, and weather it affects all in one way or another. The sun lights the moon, so even at night it provides Earth with some form of light. Solar Energy is the cleanest form of energy that humans could harness and use to power the modern world, as more solar systems are produced costs would begin to decrease, and the benefit toShow MoreRelatedEnergy1130 Words   |  5 PagesElectricity is produced by converting energy from one form t o electricity. The process used may be a direct conversion process, where the energy source is converted directly to electricity. An example of this is solar photovoltaic cells, which converts the energy found in solar radiation directly to electricity. An indirect conversion process consists of converting energy from one form, to an intermediate form, to electricity. Coal-fired generating plants are an example of the indirect process, asRead MoreThe Environmental Sustainability Of The Solar Power865 Words   |  4 Pagesresponse to stakeholder concerns. Popular sources of renewable energy for large corporations include solar panels, hydroelectricity, and wind turbines. Leading corporations, such as Microsoft, Apple, and Amazon, have integrated multiple renewable energy sources into their infrastructures, paving the way for smaller start-up technology companies to adopt similar principles of sustainability. Solar Power Microsoft, a $69.3 billion dollar technology company, prides itself on its carbon neutrality and itsRead More solar energy Essay586 Words   |  3 Pages Solar Energy All life on Earth depends on energy from the sun. Solar energy is the source of energy for photosynthesis. It provides the warmth necessary for plants and animals to survive. Scientists have found a way to use God’s natural light towards the advantage of our daily lives. The affects of this idea revolutionary, results of solar power could lead to a more modernized society and efficient economy. Solar energy is a term that usually means the direct use of sunlight to produceRead MoreSolar Energy : Renewable Energy Source1077 Words   |  5 PagesLexie Phongthai-Yochum Mr. Alexander May 3, 2016 Solar Energy Solar energy is the most plentiful and purist renewable energy source available. Because it is completely natural, it is considered to be a clean energy source. It does not disrupt the environment or threaten the Eco-systems the way oil and some other energy sources tend to. Nor does it cause greenhouse gases, air or water pollution. Solar energy is an immensely important aspect of life and has been since the beginning of time. IncreasinglyRead MoreHow Can Alternative Sources Of Energy Be Harnessed Effectively?866 Words   |  4 Pagesover-dependency of importing . Wind power and Solar power are becoming two of the main new sources of energy which are drawing attention from public . There are some advantages and disadvantages of solar power and wind power in China . On the one hand , there are mounting evidences that illustrate the benefit of wind power and solar power . Initially , wind power develops fastest all over the world and is one of the easiest technological power . As wind power is a clean source of energy , China isRead MoreConverting Energy Essay824 Words   |  4 Pagestubes, microphones and even the human ear. Many kinds of energy are used to do a wide variety of physical work. Radiant energy such as solar power takes energy from the sun and can transfer it into thermal energy to warm up someone’s body. Or it can convert into electrical energy to power a home. Batteries go from chemical energy into electrical energy that can power up toys, electronics, watches, and even cars. And even potential energy, the energy stored in everything when at rest can be transformedRead MoreRenewable Energy And Solar Energy Essay1582 Words   |  7 Pages Only a small fraction of the sun’s power output strikes the Earth, but even that provides 10,000 times as much as all the commercial energy that humans use on the planet† (Make Solar Energy Economical). This is good evidence that investing in solar energy can be valuable because not only is it clean and renewable, but it is also plentiful. This makes solar energy better option then the use of fossil fuel, however there are a couple of challenges with solar energy that must first be overcome beforeRead MoreEssay Renewable Energy2858 Words   |  12 Pagessources of energy such as wind, solar, and hydrogen power need to be developed to help the world keep running on all cylinders. With the development of these new energy sources, our world would become a cleaner place and the energy crisis would straighten itself out. Global Energy: Facts and Figures Today, the world uses an astonishing amount of energy. Whether it is in the form of unleaded gas from the local filling station or electricity from the local coal power plant, the truth is most energyRead MoreEssay on The Negative Effects of Fossil Fuel Usage1417 Words   |  6 Pageswith Rachel Carson that earth, air, and water pollution is for the most part irrecoverable.  Ã‚   Some institutions working today to clean up the environment do help some, but as I see it they are not showing results.   There efforts are a feeble attempt because pollution levels keep rising and they could never keep up.   According to Hayes the former director of the Solar Research Institute under President Jimmy Carter of Earth Island Journal, â€Å"In 1993, President Clinton pledged to reduce US CO2 emissionsRead MoreFossil Fuels : The World s Primary Energy Source952 Words   |  4 Pagestechnologies such as Solar, Wind, Biomass, and Hydropower in order to lower its dependence on fossil fuels. Solar energy is a one of the alternative renewable sources that can help offset fossil fuel up. Setting up solar systems to collect energy can be installed pretty much anywhere, but will work best where is sunlight is plentiful. Solar energy be used in many ways, it can be used to power homes, buildings, and greenhouses. It can be used to heat water and can even be used in thermal power plants to heat

The Contributions Of The Romantic Era And Romanticism

There was a time for reason, as well as a time for love. As we have seen from our past, today we have time for both. The Age of Reason, also known as the Enlightenment, took place during the 18th century, which was a time for philosophers to thrive. They sought out the truth behind our everyday lives, to figure out how they shaped our society. The Romantic Era or Romanticism took place during the late 18th century to the late 19th century focused on following people’s hearts more than their minds. These time periods played a key role in shaping the society we know and live in today. Elon Musk said it best when it came to the Enlightenment, â€Å"Really, the only thing that makes sense is to strive for greater collective enlightenment.† The†¦show more content†¦Another key role during the Enlightenment was Voltaire, a famous French philosopher. Voltaire believed that a good government would make the citizens happy and in return make the country flourish. He fou ght the religious side of the after-effects of the revolution. He often blamed religion, especially Christianity, for the persecution of others. Voltaire wanted to break away from the empires still left from the French Revolution. His philosophy was that humans shouldn’t let hate tear them apart, rather they should seek a common goal to rise above it. On behalf on Romanticism, Charles Baudelaire stated, â€Å"To say the word Romanticism is to say modern art - that is, intimacy, spirituality, color, aspiration towards the infinite, expressed by every means available to the arts.† Romanticism, known as the time of being intellectual, perfecting literacy, and showing your true colors through art. This was a response to the period of Enlightenment. After the harsh reality of the war and the effects, Romantics sought to provide the world a more peaceful way of living. This movement emphasized the emotions and feelings of people through the various themes and outlets. Durin g the Romantic Era, people could feel different emotions and themes through the literature. Comparing a woman’s beauty to the sunshine, or comparing a love bursting into flames like a fire, was often written to represent nature. Author Mary Shelley was another important factor of the RomanticShow MoreRelatedRomantic Era Poets: Lord Byron777 Words   |  3 PagesIn this essay I am going to elaborate on how Lord Byron can be seen as one of the major Romantic poets of the Romantic era. Lord Byron was not only one of the leading Romantics in the Romantic era but he also a revered politician. He made a great literary contribution to the romantic era through poems, stories and the â€Å"Byronic Hero†. His work and life were adventurous. This only aided him in creating his literary pieces. Lord George Gordon Noel Byron (1788-1824), better known as Lord Byron, was bornRead MoreEssay on The Importance of Romanticism in Literature812 Words   |  4 PagesThe Importance of Romanticism in Literature In Wordsworth’s â€Å"The World is Too Much With Us† can be seen all the classic signs of the Romantic movement of the late eighteenth and early nineteenth century well embodied, complete with a near-worship of nature (â€Å"Little we see in Nature that is ours†¦for this, for everything, we are out of tune†) that was perhaps an understandable reaction to not only the classicism of the prior era, but the sociopolitical realities of the day (such as the FrenchRead MoreRomanticism And The Formation Of The Romantic Era1920 Words   |  8 PagesHow does Romanticism relate to the Enlightenment? A simple question, but with a very complex answer. Essentially, the Enlightenment is the very reason for the formation of the Romantic era. In order to understand how the Enlightenment inspired Romanticism, it is important to be familiar with each era as a separate entity. Consequently, the Enlightenment, also known as the â€Å"Age of Reason,† began during the late 1600s and lasted up until the mid-late 1700s. Some of the most prominent ideals that cameRead More19th Century Changes for Europe and America1453 Words   |  6 Pagesconclusions as to why we as beings are here on this earth, what the meaning of life is, and what our purpose of living should be. It was because of these differences in thought and reason that creative movements were born. From Enlightenment to Romanticism, Realism to Symbolism, each had their own unique way of looking at life and meaning. These differences and similarities in style can be seen in their respective various forms of philosophy, as well as music and literature. The age of EnlightenmentRead MoreEssay about Romanticism741 Words   |  3 PagesRomanticism The start of the Romantic Age coincided with the start of the French Revolution in 1789. It ends in 1837. Just as the revolution was changing the social order, the romantic poets were taking literature in a whole new direction. The mechanical reason that pervaded the work of the previous era was replaced by strong emotions and a return to nature. Animals and respect for nature were frequently used subjects in works of his period. The first generation of poets included William WordsworthRead MoreThe Music That Have Changed The Face Of Music1375 Words   |  6 Pagesconsidered to be a large influence of Liszt, though. Beethoven was considered a transitional musician between the Classical and Romantic era. Franz Liszt was in the Romantic era. Beethoven was well known for adding instruments to the orchestra, having longer performances and taking a longer amount of time to write his pieces of music. Beethoven also made massive contributions to orchestration, which is writing for orchestr a in a way that achieves the greatest over all effect. Beethoven also used cyclicRead More Comparing Gothic Romanticism in The Fall of the House of Usher and Ligeia1625 Words   |  7 PagesGothic Romanticism in The Fall of the House of Usher and Ligeia The Gothic style found in the majority of Edgar Allen Poe’s short stories is obvious to the average reader. The grotesque, the desolate, the horrible, the mysterious, the ghostly, and, ultimately, the intense fear are all the primary aspects of the stories which are emphasized. But few writers remain uninfluenced from their contemporaries and Poe is no exception. He is clearly a product of his time, which in termsRead More Frankenstein, Community, and the Individual Essay1697 Words   |  7 PagesIt is through these concepts that Shelley explores how society has changed during Romanticism and the Industrial Revolution, with lessening importance on shared knowledge and the public sphere and more emphasis on individual achievement and identity, leading to a fractured and isolated society. In this paper I argue that Mary Shelleys Frankenstein criticizes the impacts of Industrial Revolution and Romantic era-inspired individualism on the community and individual, using Vi ctor FrankensteinsRead MoreEssay on The Everlasting Dark Shadow of Romanticism2650 Words   |  11 Pages For many, saying or hearing the word romanticism evokes numerous stereotypical and prejudged definitions and emotions. The biggest reason this probably happens is because of how closely romanticism sounds like romance. The similarity of the sounds and spelling of the two words can lead to some thinking that the two words mean the same thing or are closely related. Although romanticism and romance do share some similarities in their spelling and pronunciation they couldn’t be more different. InRead MorePride And Prejudice, And The Last Man By Mary Shelley1271 Words   |  6 Pagesthe Last Man, Mary Shelley permits the readers to increase their thoughts about the nature of the society, especially its importance in the lives of women. Have you ever thought of how social class work into society during the romanticism era? It seems that most of the Romantic novelists of E nglish literature were objecting the traditional situations and views of the society at that time. The biggest challenge and the social struggle by both Austen and Shelley were extremely intolerance toward class

Motivations Behind Altered Images Feigned Realities

Motivations Behind Altered Images: Feigned Realities In an increasingly visual society, wherein mediated information and reality are weaved together, making it nearly impossible to distinguish what is real from what is represented, beauty may only seem skin deep. Each day we are constantly bombarded by images and messages from society and the media telling us who, what, and how we should be. Nearly every magazine published boasts various headlines promising fat blasting secrets or how to get flawless skin or how to get the man of your dreams. There are infomercials on nearly every channel that try to convince women to take weight loss pills. News feeds from social media sites are full of daily exercise routines. Magazine tabloids and†¦show more content†¦It is those unrealistic images that we see in the media that contribute to women’s desire to be skinny and perfectly toned, so, like the conditioned robots we are, we: perform, please, and perfect – to eventually develop a self-destructive sense of self. Altered images and the generalizations of those images in the media are, without doubt, becoming great contributors to lowering self-esteem in people Why are these impossible standards of beauty being imposed on women, the majority of whom look nothing like the models that are being presented to them? Research indicates that the causes are solely economic: by presenting a physical ideal that is difficult to achieve and maintain, the cosmetic and diet industries are assured continual growth and profits. Since women are depicted as extremely thin in the media, self-comparison to the images they are exposed to can lead to negative consequences. â€Å"The Photoshopped woman isn’t going away,† writes Bekah Ticen, a senior in the College of Liberal Arts at Purdue University, in an op-ed for the Purdue Exponent, the university’s student newspaper. â€Å"She graces the covers of magazines. You can find her in over-sexualized advertising, her waist whittled away by the click of a mouse. We’ve all seen her, and we’ve all come to the realization of the impossibility of her existence. The Photoshopped woman is not real. So why do we insist on giving her power?† In The New York Times’ Debating the Rules Ethics of Digital

How Does Dickens Introduce the Main Themes free essay sample

How does Dickens introduce the main themes and concerns of the novel in the opening chapters of â€Å"Great Expectations†? â€Å"Great Expectations† is a â€Å"Tragi-comedy† written by the famous novelist Charles Dickens during the early 19th centaury. It is synonymous with the suffering of real people during the Victorian Era, and it looks at life from the downcast eyes of a small boy unknowingly pitched as an apt pinup boy for the era of poverty and hardship, in harsh juxtaposition with the perspective later on in the novel of a boy with whom the riches of life cling to like moss on an old oak. The novel itself was originally designed to keep Dickens’ weekly magazine, â€Å"All year round† in business; to do this he needed a novel that would appeal to all types of readers: those who favoured romance, those who craved mystery and those who loved gruesome horror, those who loved a little bit of excitement and those who wanted easy reading as well as those, like dickens himself, who a objectionable rusted mirror, a book that would change things, signify the hard times. It is this patchwork quilt of genres that the book was supposedly meant to slot into, without losing its moral compass or excitement or plot, that shape the novel into a mismatched melange of themes, stuck haphazardly together by the glue that makes the very basis of all good reads, a decent writer. The themes of the book vary and clash but in short they include: self achievement/improvement, justice and betrayal, pride and revenge, crime and guilt, astonishing imagery and of course romance. The aim of this paper is simply to scrutinise these said themes and examine how Dickens introduces them in the early steps of the book, so to start as we mean to continue, let’s begin with examining the very first of these themes, and one could argue the most important or at least the most commonly referred, that of self improvement. The moral theme of Great Expectations is quite simple: affection, loyalty, and conscience are more important than social advancement, wealth, and class. Dickens establishes the theme and shows Pip learning this lesson, largely by exploring ideas of ambition and self-improvement—ideas that quickly become both the thematic centre of the novel and the psychological mechanism that encourages much of Pips development. At heart, Pip is an idealist; whenever he can conceive of something that is better than what he already has, he immediately desires to obtain the improvement. We see this very early on in the novel, when he first sets eyes on Satis House and Estella; he longs to be a wealthy gentleman. It may not make him a better person, or even make him happy, but he does not realise this. And maybe this is something we can forgive, as when he originally longs for improvement he is indeed very young and naive in the ways of the world, but maybe it is something that he should have grown out of with age. We see Pip’s desire for self improvement rear its scarred head once or twice again during the early stages of the novel, for example, in the early chapters when he thinks of his moral shortcomings, he longs deeply to be good. â€Å"†, and again, when he realizes that he cannot read, he longs to learn how. Pips desire for self-improvement is the main source of the novels title: because he believes in the possibility of advancement in life, he has â€Å"Great Expectations† about his future. Ambition and self-improvement take three forms in Great Expectations—moral, social, and educational; these motivate Pips unwaveringly throughout the novel. First, Pip desires moral self-improvement. When he steals the food Magwitch, he feels awful about his immoral actions and because of this he is extremely hard on himself and feels powerful gut-renching guilt that spurs him to act better in the future. When he leaves for London, for instance, he torments himself about having behaved so wretchedly toward Joe and Biddy. Second, Pip desires social self-improvement from the very first torment that gleefully trickles from Estella’s mouth shaming Pip and his humble background, â€Å" he calls the Knaves, Jacks, this boy† , he longs to become a member of her social class, and, encouraged by Mrs. Joe and Pumblechook, he entertains fantasies of becoming a gentleman. The working out of this fantasy forms the basic plot of the novel; it provides Dickens the opportunity to gently satirize the class system of his era and to make a point about its capricious nature. Significantly, Pips life as a gentleman is no more satisfying—and certainly no more moral—than his previous life as a blacksmiths apprentice. Third, Pip desires educational improvement. This desire is deeply connected to his social ambition and longing to marry Estella: a full education is a requirement of being a gentleman. As long as he is an ignorant country boy, he has no hope of social advancement. Pip understands this fact as a child, when he learns to read at Mr. Wopsles aunts school, and as a young man, when he takes lessons from Matthew Pocket. Ultimately, through the examples of Joe, Biddy, and Magwitch, Pip learns that social and educational improvement are irrelevant to ones real worth and that conscience and affection are to be valued above erudition and social standing. Justice and betrayal (and ironic ends), also play a major role in the plot, with constant obvious and less obvious twists and turns in the plot being credited to them. There is the natural justice in events in the story, sort of Karma if you like- with examples like the incident with Mrs Joe, who after years of beating and abusing Pip and Joe, is finally subdued by a psychical blow to the head, ironically reflecting the physical damage she enforced upon Joe and Pip. Also, the repugnant Miss Havisham, who after decades of decaying slowly in darkness, comes to her end as a result of a bright, shocking wild fire, her abhorrent belongings perishing in brilliant , vivid light, juxtaposing her lurid dank lifestyle. After years of inflicting the pain she herself felt upon others, it seems right that she should die before the novel was out. Loyalty and goodness are also rewarded; we feel that sweet and loyal Joe deserves his happy ever after with Biddy. We may also court the idea that after he is reforms and reborn back as he was at the beginning, Pip has been â€Å"good† enough to have repaid his debt of sin, and that him and Estella can be allowed their happy future, after having paid for their vanity and folly. Magwitch is a contraption of justice, distributing it fairly and thickly, in his own way. He tries to reward Pip for helping him in the marshes, he ensures that Pip does not get into trouble for stealing the food to help him by owning up and saying that he took it himself. He tries to help Pip out financially as a â€Å"thankyou† gift almost. He forces Compeyson to pay the price for his past crimes, helping out where the public justice system failed. The legal system itself is portrayed as unfair, brutal, arbitrary and open to corruption by bribery, but this is true to form of the genuine justice system at the time of Dickens. Jaggers is one who manipulates the justice system, but once again counteracts his actions by saving one tiny little girl from the horrors of its grasp. Crime and guilt twist and twine throughout the plot, and is explored throughout the novel largely through the characters of the convicts and the criminal lawyer Jaggers. From the handcuffs Joe mends at the smithy to the gallows at the prison in London, the imagery of crime and criminal justice pervades the book, becoming an important symbol of Pips inner struggle to reconcile his own inner moral conscience with the institutional justice system. In general, just as social class becomes a superficial standard of value that Pip must learn to look beyond in finding a better way to live his life, the external trappings of the criminal justice system (police, courts, jails, etc. ) become a superficial standard of morality that Pip must learn to look beyond to trust his inner conscience. Magwitch, for instance, frightens Pip at first simply because he is a convict, and Pip feels guilty for helping him because he is afraid of the police. By the end of the book, however, Pip has discovered Magwitchs inner nobility, and is able to disregard his external status as a criminal. Prompted by his conscience, he helps Magwitch to evade the law and the police. As Pip has learned to trust his conscience and to value Magwitchs inner character, he has replaced an external standard of value with an internal one. Another theme is pride and revenge; these are reflected in most of the characters, most notably obviously the wretched Miss Havisham, who after being hurt by a single man single-mindedly longs for the absolute annihilation of all men. Pride and desire are shown to be greatly caustic, Miss Havisham feeds these destructive forces by surrounding herself with objects that remind her of her betrayal, stooping herself in utter eternal desolation, her life is dysfunctional and distorted, as if viewed reflected off one of her now rusted silver gauntlets that lies upon the untouched dining table, her view of the world is bent out of shape by grief and bitterness. Romance is a obvious and more upbeat theme of the tale, there are various hook-ups throughout the plot, Joe and Biddy, Herbert and Clara,Drummle and Estella (briefly and unsuccessfully albeit) and we can hope that Pip and Estella in the future. Pips story has one main point: no matter what happens to a person in their life, a person cannot change who they are inside. Pip does not realize this at first however. From the time he met Estella and Miss Havisham, Pip tried to change himself to fit a mould that he thought they desired. He began simply, learning to read and write. As time went on, and his circumstances changed, Pip pulled farther and farther away from where he came from and in doing that, whom he was. Through his story, people see that this type of change brings him no joy, and in Pips case, exactly the opposite. Pips story is not about living happily ever after with Estella. Dickens never tells us what happens, if anything, between them in the end. He leaves it only that they remain friends. There is a purpose for this. Dickens novel is about Pips quest for Estellas love and what he is willing to do to gain it. The story is never about the love itself. We can see this because in the majority of the story, Estella is only present in Pips heart and thoughts. The actual interaction between the characters Dickens keeps at a minimum. Great Expectations is a story that the public can relate to because at some point, everyone goes through the struggles that Pip must battle. It shows that possessions and wealth do not change who people are inside, and that finding ones self can be a long tedious process until finally the mists rise and everything becomes clear.